5 Traits of an Engaging Website Design

If you’re trying to create a website, you’ll need to have an engaging design. An engaging design will attract more clients and keep the ones who visit there for longer periods.

The following are some of the traits of an engaging website design:

1. Appealing Color Schemes

One of the elements an engaging website has is an appealing color scheme. This attractive color scheme keeps visitors on the site once they land there. You can use a variety of methods to choose the best color schemes.

One method that usually works is the psychology method. Think about colors that send subliminal messages for visitors to engage with your site in certain ways.

For example, you might want to use the color green to incite an interest in spending money. The colors blue and white can send messages to buyers that your site is trustworthy. You get the picture.

2. Easily Scannable Content

All the content on an engaging website should be easy for people to scan for the information they need. You must keep in mind that the overall attention span is much shorter than it was years ago.

Some people like to scan the headings to get information that’s important to them. Therefore, you’ll need to ensure that all of your headings provide compelling information. Furthermore, your body text shouldn’t be too long unless you break it up or add font variations that kick.

3. Easy Navigation

Engaging websites have navigation systems that are easy for the users and may be entertaining as well. Thus, you need to review your layout to ensure that people who aren’t tech-savvy can find their way around your page. It’s a good idea to have a few objective people review your site and give you feedback on the navigational elements.

4. Quick Load Times

You also need to take several steps to ensure that your site has quick load times. This concept goes back to the idea of the short attention span.

Visitors won’t want to spend too much time waiting for the pages to load. You can incorporate image optimization, content compression, and header configuration to make your site operate more effectively.

5. Well Planned Overall Architecture

The entire architecture of a site needs to be well planned for it to be effective for visitors. You may need to think ahead and use wireframe software to create your website. The software will help you to organize your content so that your website will have a professional appearance and easy navigation.

You may be able to try the software on a trial basis and stop using it if it doesn’t help you the way you need it to. On the other hand, you may find that the software is a godsend for it.

Now you know some of the traits of an engaging website design. It is not your duty to ensure that the design on your website meets such standards. Putting your efforts into this will help you succeed.

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